RAV4 Prime is our most powerful RAV4 yet, with an impressive 302 combined net horsepower. Its 5.7-second 0-60 time means that this SUV is quick, too. The advanced gas/electric powertrain provides the response you crave, giving you the power you want, when you want it.
A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping to ensure RAV4 Prime maintains optimal traction and breathtaking performance, no matter the weather.
City trips. Road trips. No problem. When fully charged, RAV4 Prime has an EPA-estimated 42 miles of EV-only driving. And with its ability to seamlessly switch between hybrid and EV modes, it's easy to keep the excitement going with an EPA-estimated 94 MPGe.
Tough looks come standard. The unique front end of RAV4 Prime features a uniquely painted grille, a sculpted front chin spoiler and more to remind all why this ride perfectly puts the "sport" back in "SUV."
RAV4 Prime XSE is available with a dramatic two-tone exterior design, further elevating the style of this dynamic-looking SUV.
RAV4 Prime XSE's 19-in. alloy wheels provide a dramatic flare and show off this SUV's sporty side.
Exclusive to RAV4 Prime XSE, these vertical LED accent lights amplify the front end's stylish good looks.
Go ahead, take control. Available steering wheel-mounted paddle shifters put RAV4 Prime's power directly into your hands for more control, and more thrills, every time you take hold of the wheel.
RAV4 Prime's front seats feature standard multi-stage heating to help keep the driver and front passenger feeling comfortable every day of the year. And with the driver's seat offering 8-way power adjustment and lumbar support, and an all-new available power-adjustable front passenger seat, it's easy to find that perfect seating position.
RAV4 Prime's available Audio Plus system features an impressive 9-in. touchscreen display. Your maps, available navigation and playlists have never looked so good.
The perfect driving soundtrack, taken to the next level. RAV4 Prime's available JBL® audio system uses 800 watts of total power to drive 11 speakers in nine locations, including front horn tweeters and a rear-mounted subwoofer.
The available Qi-compatible wireless charging pad is conveniently located right under the climate controls.
Expand everyone's view. The available panoramic glass roof gives all passengers a front-row view of the wide-open sky.
A high-res view at the flip of a switch. RAV4 Prime's camera-based digital rearview mirror uses a camera mounted up high inside the rear window for a wider field of vision—letting you see more of what's behind you. Integrated HomeLink® universal transceiver buttons provide easy access to your garage door and more.
The 7-in. color Multi-Information Display (MID) presents safety info, alerts and more—all at a glance so you can keep your eyes on the road. And when equipped with available navigation, this display also provides turn-by-turn directions.
Toyota Safety Sense™ (TSS) 72 is a bundle of active safety features included on many new Toyota vehicles at no additional cost. These innovative features were designed to help protect you and your passengers from harm.
Available Front and Rear Parking Assist with Automated Braking (PA w/AB) audibly and visually warns you when it detects stationary objects or vehicles approaching from the rear. If the system determines there may be contact with a detected obstacle or vehicle, it will reduce engine power and/or apply the brakes.
Available Blind Spot Monitor (BSM) with Rear Cross-Traffic Alert (RCTA) is designed to help look out for your safety. The Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle. And when you're in Reverse, the Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
RAV4 Prime comes standard with a driver and front passenger Advanced Airbag System, with driver and front passenger seat-mounted side airbags, driver knee airbag, front passenger seat-cushion airbag, in addition to front and rear side curtain airbags. Eight airbags total—all focused on your safety.
Smart tech helps keep you safe. This standard comprehensive suite of six advanced safety features is designed to help keep you out of harm's way. The system includes Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology® (SST).
Every new Toyota comes with ToyotaCare, a maintenance plan that covers normal factory scheduled service for 2 years or 25,000 miles, whichever comes first and 24-hour Roadside Assistance for 2 years, unlimited mileage.